Digital fundraising & campaign platform

Project type:	End-to-end fundraising & campaign platform
Client:	SOS Children's Villages Romania
Industry:	Nonprofit / Child protection
Role:	Strategy, UI/UX design, architecture & full-stack development
Link:	https://www.sos-satelecopiilor.ro/
Project lead:	Liviu Jurubita, Founder & Lead Developer, Webstone Studio
Services:	Business-Driven Web Architecture, Web Product Engineering, Interface & Design Systems, Integrations & Automation

Overview

SOS Satele Copiilor Romania (SOS Children’s Villages Romania) is a nonprofit organization dedicated to offering family-based care and long-term support for vulnerable children.

They needed more than a refreshed website: a digital platform that could carry emotion and credibility at the same time.

The existing content library was substantial: articles, service pages, campaign narratives, but the experience needed clarity and the fundraising mechanism needed structure.
The goal was to create a website that tells powerful stories and, at the same time, to make giving intuitive, transparent and reliable.

Design Approach

The redesign focused on balance, clear typography,strong visual hierarchy and centered messaging.

Campaign pages were designed as dedicated landing environments, each capable of standing on its own, while remaining part of a cohesive system.

Donation forms were designed as decision spaces:

• Clearly selectable amounts

• Custom contribution options

• One-time vs monthly tabs

• Visual reassurance elements

• Friction-free flow

The experience feels calm and trustworthy.

Donation & Campaign Architecture

Behind the interface, a custom-built donation engine powers the platform.

From the admin side, teams can:

• Define default contribution amounts

• Associate forms with specific campaigns

• Launch dedicated fundraising landing pages

• Track campaign-level results

On the front-end, donation forms are modular. They can be placed anywhere, enabling flexible storytelling without technical constraints.

Recurring donations are supported natively, allowing long-term fundraising sustainability.

Payment Flow & Data Integration

Card payments are processed securely via an external payment provider.

The system manages:

• Transaction validation

• Status handling

• Structured confirmation logic

• Third-party integrations

The integration layer ensures that marketing teams can operate with clean and structured data.

Impact

The result is not just a redesigned nonprofit website.

It is a structured digital fundraising platform that:

✔ Supports campaign-based initiatives
✔ Enables recurring giving
✔ Connects payments with back-office workflows
✔ Automates documentation
✔ Reduces administrative friction
✔ Strengthens donor trust

The platform blends narrative, design and system logic into one coherent experience.

 

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